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Why install charging stations for your employees and visitors?
2025-04-15

With the rise of electric vehicles, more and more employers are thinking about installing charging stations on their sites. This choice offers many advantages, both for employees and visitors, and for the company itself. Here’s why it makes sense to invest in charging infrastructure for your employees and visitors.
Attracting and retaining
Offering charging stations is a differentiating asset that can make all the difference to your current and future employees, as well as to your customers. Many workers attach great importance to the benefits offered by their employer, and the presence of charging stations can be a decisive criterion for professionals owning an electric vehicle.
By facilitating charging in the workplace, you demonstrate your commitment to your employees’ well-being and quality of life. Installing charging stations on your site can represent a considerable advantage for your employees and for you, should you decide to charge for their use.
Reinforce your company’s image and commitment to the environment
Companies concerned about their environmental impact have every interest in integrating eco-responsible solutions into their strategy. Installing charging stations on your site sends a strong signal to your employees, partners and customers: your company is committed to the energy transition and to reducing its carbon footprint. In 2025, that’s something you notice!
This approach is all the more rewarding given that consumers and investors are increasingly sensitive to companies’ sustainable development policies. By adopting such an initiative, you reinforce your brand image and contribute to a greener economy.
What’s more, this action can be highlighted in your internal and external communications:
- Posting on your website and social networks
- Adding your company to charging station location platforms
Offer a tangible benefit to employees
Offering a charging service to your employees is a benefit that improves their daily lives. In particular, those who don’t have access to a home charging station will greatly appreciate this opportunity.
Installing charging stations is part of a wider effort to improve working conditions, and many employees will see it as a real advantage.
This advantage also reduces the stress associated with the autonomy of electric vehicles. An employee who knows he can recharge his EV during the day will be more serene and focused on his work.
Encourage the adoption of electric vehicles
By facilitating workplace recharging, your company is actively participating in the energy transition and encouraging its employees to opt for an electric vehicle. One of the major obstacles to the adoption of EVs is the fear of not having enough charging points. By offering this service, you can reassure your employees and encourage the electrification of transport.
An employee who is reluctant to switch to an electric vehicle may be convinced by the possibility of recharging his or her car directly at the office. It also helps reduce greenhouse gas emissions associated with commuting, which is in line with corporate social and environmental responsibility objectives.
Take advantage of financial incentives and optimize costs
Several governments and organizations offer subsidies for the installation of charging stations on company premises. In Quebec, we’re thinking in particular of the Roulez Vert – Branché au travail program, which offers financial incentives that can cover a significant portion of installation costs (up to 50% of project costs).
In Montreal, a subsidy allows the cost of charging stations and work to be subsidized up to 50%, until July 31. With the Roulez-Vert subsidy, up to 75% of the work could be subsidized.
These programs considerably reduce the investment required, enabling companies to amortize their charging infrastructure more quickly. What’s more, the energy used to recharge vehicles can be billed to employees or offered free of charge, depending on your internal policy.
Intelligent charging management also helps optimize energy consumption. Some charging stations are equipped with energy management systems to efficiently distribute available power and avoid electrical overloads.
Improve parking management and sustainable mobility
Installing charging stations also helps optimize your company’s parking management. By allocating spaces reserved for electric vehicles, you encourage a better distribution of spaces and promote sustainable mobility practices.
In some companies, setting up a rotation system for the use of charging stations ensures fairness between employees. This can be managed via an application or an internal reservation system.
On the other hand, by promoting EVs, your company is helping to reduce noise and pollution around your site, improving the working environment for all.
Anticipate regulatory developments
Governments around the world are accelerating the transition to electromobility, and some regulations already require the installation of charging stations in new commercial or industrial buildings.
Anticipating these obligations allows you to:
- Avoid additional costs associated with future retrofitting
- Benefit from current financial incentives, which may diminish over time
- Get a head start on the competition by becoming a pioneer company in the energy transition
Some municipalities are also including obligations to install charging stations in their urban planning regulations, particularly for company parking lots. Preparing now will avoid costly adjustments in the future.
A strategic and ecological decision
Installing recharging stations for your employees and visitors is a strategic decision with multiple benefits: improving your company’s image, attracting talent, building employee loyalty, encouraging sustainable mobility, and generating economic benefits through subsidies.
By investing in recharging infrastructure today, your company is taking a responsible and innovative approach, while offering a much-appreciated service that will soon become standard. So why wait? It’s time to go electric and make your business a forward-looking place!
For all your charging station needs, BEQ Technology has the solution for you! Contact us today and let our experts help you choose the right product for you.